Fine Gael have this week launched a new campaign titled NewEra, with accompanying website outlining their plans for jobs, broadband, energy and water policies.

The website has videos from Enda Kenny, Simon Coveney and Leo Varadkar talking about these plans (George Lee look at what you are missing!)

And then there is this – Whack – a – Dodo – an invitation to commit acts of violence via a video game on members of the government and errant bankers.  I was stunned at first by the thoughts of hammering Mary Coughlan – encouraging us to hit a woman? No matter how much you think the Tanaiste is incompetent and a liability why would the party who wishes to be in government and the party of law and order wish website visitors to hit her and other members of Fianna Fáíl?

Fine Gael’s history of website design and engagement with social media has been one long FAIL – they are consistent at something at least.  They patronise their electorate and offend many and tell nobody nothing new about what they intend to do or make anyone want to vote for them.  As for the design? I’ll leave that post-mortem to the techies.

PS. Did they get the Russians in again to design it? Or is it the staff in FG who can’t check the copy? See this