Advertising practitioner, brand expert (and gentleman) Nick McGivney has written some very helpful advice on social media using brand management perspectives for those considering running for public office and those who work with them.

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Don’t forget to keep an eye on Irish Election Literature Blog – he’s got some gems lately including a badge from a De Valera campaign.
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I saw some of this on RTE News on Monday night and hoped the Norris campaign would put it up. David was on Henry Street and made a public address. I’m not sure it looks very presidential, it reminded me of a student union hustings. I attended the Today FM Last Word debate yesterday and thought his performance was much improved and a lot quieter.

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If you need some help in deciding how to vote – ok I don’t know how helpful it is- but try it anyway – Votomatic is back to help you decide.

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I am sadly disappointed at the lack of election music so far this campaign.  My disappointment increased 3 fold when this arrived in my inbox last night from the Corrigan Brothers.  Come on Sinn Fein surely you can come up with some trad or someone can rap for Dana?

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Speaking of music, there’s a gig being organised for Michael D Higgins in The Village on October 23. The Stunning are headlining it, other acts to be announced.

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Dana was on O’Connell Street in Dublin yesterday, the Irish Times were with her with their camera.

The piece that interested me most was the newly qualified teacher who can’t get a job and now will have to take up JobBridge to get her teaching hours up working alongside people who are being paid a full wage. She is in debt to the tune of €9,000. The INTO are now supporting Job Bridge much to the anger of many newly qualified teachers. I suppose with the diploma the teachers are more exportable but the principle of equality for all members seems to have deserted the union.

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TCD Politics professor (and a former lecturer of mine) Michael Gallagher writes on what happens if a President goes rogue.