You will no doubt have heard about that ad, either by reading blog posts or hearing debates on radio.

What you may not have known is that the brand’s PR company are sending crates of the stuff to media organisations all over town so that the more people talk about it the more the presenters, researchers etc. are rewarded with free product.

Bias and ethics eh? Has anyone sent it back?

Me, I’m drinking Finches from now on if I bother and no I don’t want any of it for nowt thanks very much.