Alexia Golez examines Fine Gael’s new almost indescribably silly campaign to spam everyone with tweets and treat people online like 5 year olds.

The Money quote

Instead of taking risks in content and spending less, look at the power of Coveney’s Audioboos outside a McD’s on a late-night ride home, we get Fine Gael encouraging people to fill their social presences with spam. The best that Fine Gael can hope for is that this twolicy is an expensive but unmitigated disaster in user takeup. That would, at least, save them the indignity of spending money to annoy would-be voters.

After you have read her post – see what people think about FG and their twolicy on twitter.

Fine Gael must have no policy of note or are trying to distract from it with this strategy.